New managing director for Solresor
Primera Travel Group is pleased to announce a new managing director for Solresor in Sweden, Mr. Jan Lockhart, who will be taking over as a managing director from 1st of May.
Jan Lockhart has years of experience in management in the travel sector, both as managing director for Apollo in Denmark and Senior Vice President for Kuoni, as well as manager for FDM Travel in Denmark.
Solresor has now finalized the transition to a new reservation system and new web platform, that will give the company new possibilities in offering its products to the market. At the same time there has been an impressive transition in web sales, in 6 months going from 40% in web sales to 75% sales on the web, due to our new technology. This will give the company great potential for growth in the future and the possibilities to bring new and exciting products to the Swedish market.
Solresor recently introduced its portfolio of special tours for next winter with fantastic results, with more than 300% increase in pre-sales from last year. It has also started sales for our new destination in the Canary Islands for next winter, La Palma, which was the most popular destination for Solresor clients last winter, and the winter destination with the biggest increase in all of Sweden last winter.